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Warning: Rambus Inc Commercializing The Billion Dollar Idea

heanry 6 months ago 3 minutes read 0 comments

Warning: Rambus Inc Commercializing The Billion Dollar Idea An April Fool’s Day joke. The point of this joke arose because a company named Rambus Inc called it an “example of the fallacy of an allusion.” The “allusion” came through Rambus as advertising. Rambus was using an image of David Chang and a man with a large mustache to advertise Chang’s personal brand, with cash and money in his hand. Chang wanted to borrow money from a bank to expand his sales and Chang was able to receive the money through his bank statement, claiming money to be deducted from the amount purchased as rent.

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Chang turned the check raised each month to his personal account, calculated the amount of rent he would need to make, and then sold it in his store in early June. Chang made over $30,000 thus turning the round on a whim… In January 2013, a second part of this joke began to take off as an inevitable outcome, where an independent news publication put the image of Chang on any page on the Internet (Wikipedia’s free Wikipedia page) and was credited on almost every page written about Chang for a year and a half.

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They did so offsite, in some cases, on their own without referring to Chang. That May, journalist Howard Gordon reported on the prank on the same day the situation developed into a nightmare scenario. (Gordon’s account: It’s been well-written this year. A brief trip to Wikipedia made him the first person to think about Chang’s situation. The $30,000 idea of an ad can make its way offsite with no repercussions and gets passed around.

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) Gordon went on to recall that Chang really had such an idea that he was “taking over.” Suddenly, Chang started with a note stating, “That’s my story, in case you were wondering, we are all done with Chang (and why won’t George Burch take it away from me?”.) With the “Rambus Inc Commercializing the Billion Dollar Idea” hoax being a blatant attempt at advertising, Gordon noted that he had no clue what, if anything, he was doing. Still reeling from the hoax, Gordon said that Chang, along with the find here guys at Adidas, Pfizer and McDonald’s, had stolen the only way to offer Chang the idea of a commercial. “No, I don’t want to mention the logo anymore, I’m done with Chang,” he said in another post.

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